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Catering Casero

Catering Casero

Catering Casero

Catering Casero

Catering Casero

Catering Casero

Sr. Delicia
Catering casero

Catering para consumidores seniors

Cliente
Grupo Condimentarius SL.

Objectivo del proyecto
Se ha trabajado en la creación del naming e identidad visual que comunican los valores de la marca.

Idea principal
La idea que inspiró el naming de Sr.Delicia hace referencia a la figura del chef y al consumidor senior para el cual se ha diseñado este servicio. Por otra parte, se transmite la promesa de la marca de servir cada día “delicias diarias”. La paleta cromática está en consonancia con la dieta mediterránea, alimentación que utiliza frutas y verduras, pan, aceite de oliva, vinagre, vino. El diseño resultante es muy sencillo, enérgico y pregnante.

Etapas
Al desarrollo del naming y diseño de la identidad visual le siguió el diseño de material promocional para el lanzamiento de la marca.

Brand Values
Mediterráneo – Energía – Alegre.

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