What We Do
BRAND STRATEGY – COMMUNICATION CONSULTING
A brand has the ability to make a company identifiable to its target audience. An organisation’s ‘voice’ is defined by strategically defining its corporate identity and positioning within the market in which it operates. This discourse is managed and co-ordinated consistently and coherently as a result of the company’s work and values.
A company’s name or trademark is its first free ad, which is why it is so important.
The process of naming a brand is developed through a methodology that applies the necessary rigor and creativity to come up with the best option for each individual case.
A good name is the beginning of a good organisation.
Once the general strategy has been defined, the vehicle that will serve as the brand’s distinctive message is then created: the visual language. Creating a brand is not just about creating a logo and its applications. It is also about developing an appropriate and unique language through which different audiences can recognise and value the company.
At the same time that it is necessary to define a visual language, it is equally important to build the organisation’s narrative for both internal and external audiences. We produce content and communication materials to enable companies to convey their values and corporate culture clearly. We guide companies in creating brand communities that cultivate relationships and meaningful experiences with customers who are willing to provide feedback with which to better develop brand strategies.
Social Media Campaign
This involves designing the brand and its key messages for digital environments. It includes the visual design of corporate and product websites, the graphic interface and the development of the hierarchical structure of information, applying criteria of usability, search engine optimisation (SEO) and standard statistics to improve the site’s performance. Our websites can be edited and updated by the client, for this, we provide them with a customized training.
ARCHITECTURE & RETAIL
Creating a brand’s environment means making its language three dimensional in order to produce a memorable and unique experience. We work towards transforming brand values into an architectural experience in business and commercial contexts. This approach can be applied to retail outlets, offices, architectural projects for exhibitions, events, interactive venues, pop-up stores and indoor or outdoor signage.