What We Do

Consultoría de Comunicación

BRAND STRATEGY – COMMUNICATION CONSULTING
A brand has the ability to make a company identifiable to its target audience. An organisation’s ‘voice’ is defined by strategically defining its corporate identity and positioning within the market in which it operates. This discourse is managed and co-ordinated consistently and coherently as a result of the company’s work and values.

Brand Strategy
Positioning
Strategic Vision
Business Mission
Corporate Values
Elevator Speech
Strapline.

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NAMING
A company’s name or trademark is its first free ad, which is why it is so important.
The process of naming a brand is developed through a methodology that applies the necessary rigor and creativity to come up with the best option for each individual case.
A good name is the beginning of a good organisation.

Bechmarking
Market Research
Positioning
Naming Availability Checking
Logs Brand
Internet Domains
Evaluation semiotics and multi-language sound

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VISUAL IDENTITY
Once the general strategy has been defined, the vehicle that will serve as the brand’s distinctive message is then created: the visual language. Creating a brand is not just about creating a logo and its applications. It is also about developing an appropriate and unique language through which different audiences can recognise and value the company.

Chromatic Analysis
Brand architecture
Definition typographic
Corporate Brand Manual
Brand Franchise Manual
Stationery
Digital image

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BUSINESS COMMUNICATION
At the same time that it is necessary to define a visual language, it is equally important to build the organisation’s narrative for both internal and external audiences. We produce content and communication materials to enable companies to convey their values and corporate culture clearly. We guide companies in creating brand communities that cultivate relationships and meaningful experiences with customers who are willing to provide feedback with which to better develop brand strategies.

Content Writing
Community Management
Social Media Campaign
Editorial Design
Advertising Design
Photo Editing
Infographics
Graphics


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DIGITAL COMMUNICATION
This involves designing the brand and its key messages for digital environments. It includes the visual design of corporate and product websites, the graphic interface and the development of the hierarchical structure of information, applying criteria of usability, search engine optimisation (SEO) and standard statistics to improve the site’s performance. Our websites can be edited and updated by the client, for this, we provide them with a customized training.

Developing websites
CMS programming
Look & Feel Design
Information Architecture
Designing Social Profiles
Applications
Signatures
User Manual Drafting.

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ARCHITECTURE & RETAIL
Creating a brand’s environment means making its language three dimensional in order to produce a memorable and unique experience. We work towards transforming brand values into an architectural experience in business and commercial contexts. This approach can be applied to retail outlets, offices, architectural projects for exhibitions, events, interactive venues, pop-up stores and indoor or outdoor signage.

Environmental Branding
Architectural Design
Furniture Design
Lighting design
Sales Point
Product Display
Signage
Showroom
Workspaces
Stands. .