Marcasal is a workshop that provides textiles- interior-architecture solutions to professionals prescriptors, editors and managers at Contract – Hospitality sector, being a key supplier for the realization of innovative projects.
Create, from the definition of corporate identity, content, visual corporate identity and supports on / off-line media. It has done a guiding strategic positioning re brand to the international market, emphasizing the successful work done over the last 30 years. Main Idea It has been chosen for the new corporate visual identity a red tone to express the true spirit of the brand, which until then did not express the energy, professionalism and the boldness with which the team works. We used a sans serif bold lowercase linking the name and surname of its founder in a single idea. He thus manages to express closeness and kindness while synthesis and solvency. Becoming Part name, it contains a framework that evolves into perspective curve to refer to the world of textiles and interior architecture, where the brand discipline provides solutions. The end result a brand with strong and dynamic character is reaching out placing value on their successful work.
We developed a first stage where they worked in redefining corporate identity and brand repositioning. We designed a new corporate visual identity along with a commemorative mark 30 years of the company. In the second phase developed the content and design for corporate dossier website.