Neuromarketing: Inside buyer decision processes

Thoughts never leave emotions and emotions never thought isolate. This is a fact that neuroscientists have been

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Sonic Branding
Music perception

It is common to think that elements that define a brand are related to visual language and the meanings associated

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Ready, Set, Go!
Branding Innovation

More than 100 cities around the world will host this weekend the most important event in collaborative innovation: 

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Build your brand and make an impact

What makes me different from others? It all starts with this question. In any process of branding

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